My whole life I've been falling ever more in love with butterflies and fashion. Both butterflies and the fashion we wear tell stories of transformation, survival, self-expression, and growth. As an artist/designer, a business owner, and an sensitive soul I feel it is my duty to connect humanity with the forgotten beauty of the natural world and instill a greater sense of love and self-worth to anyone who wears my pieces. My ultimate hope and dream, when someone wears my pieces, is that they feel a little more confident on that date, a little more magical during a hard time, a little more joyous on those first days of school, work, therapy, and adventure. I hope you feel just a little bit more like your best self.

 

Mindfulness is a big part of my mental creative process. As I make each piece I imagine all the things I hope the wearer will experience in it be it love, protection, celebration, hope, peace, joy, pleasure, empowerment, connection, or support through a challenging time. I craft each piece with prayer, affirmations, intentions, and love. I feel everything I make is a manifestation of the energy I give to it. 

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This brand was born because the 2020 pandemic changed my direction in life. With so much loss, I realized that the skills and education I had acquired in the world of entertainment doing costume, fashion, and special effects makeup could be applied in a way that allowed me to more directly serve others and facilitate a metamorphosis in the world. I hope the things I make live a full life with you and give you a reason to connect more with yourself and others. I'm so happy that I arrived here and that I can make something with all the love, joy, and intention I have to give and share it with you.

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To hear more about the sustainability missions, ethics, and to view transparency records for the leather and butterflies used in my art please click here: 

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-Loreen (She/They)

 

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